When I first connected with LulaRoo Bakery they had very little branding for their business. I worked closely with them, learning about their ideas, goals and vision for LulaRoo Bakery. Taking this information, I designed a new brand identity and built out assets including a menu, invoice template and stationary. After a rudimentary photoshoot and some work in Photoshop I was able to capture photos that represent both the delicious goods and brand identity. I also developed an ecommerce website for LulaRoo Bakery. This streamlined purchasing and processing, enhanced brand recognition and made their goods more accessible. Their website, supported by its visual identity, continues to distinguish LulaRoo Bakery.